Become a SAFIA Stockist

Looking to offer your clients a beauty brand that blends modern luxury with everyday essentials? You’ve found it.

At SAFIA Cosmetics, we’ve created a range of products that are high-performance, cruelty-free, and designed for everyone — from our cult-favourite Velvet Lip Liners to our Iconic Brush Balm. Easy to use, beautifully packaged, and client-approved, our products are the perfect addition to your salon or boutique.

Why Partner With SAFIA?

✔ Profitable & Flexible
Enjoy generous wholesale margins with no pressure - order in the quantities that work for your business.

✔ High-Performance Products
Our lip liners are enriched with Vitamin E and nourishing oils for comfort, with long-wear pigments that don’t smudge or bleed. Easy to apply, universally flattering, and perfect as salon add-on purchases.

✔ Australian-Owned & Female-Led
By stocking SAFIA, you’re supporting a proudly local brand built with passion and integrity.

✔ Beautifully Packaged, Client-Approved
From luxe lip liners to our best-selling Brush Balm, SAFIA products are designed to stand out on shelves and deliver results clients love.

✔ Marketing Support
We’ll provide imagery, product descriptions, and promotional assets to help you sell confidently and grow with us.

Let’s Grow Together ✨

We’d love to be part of your journey and help you introduce SAFIA’s must-have products to your clients. Simply fill out the form below, and our team will be in touch with wholesale details and your exclusive opening offer.

Confidence starts with the perfect lip — let’s bring it to your clients.